Pure Bliss by Similac infant formulas are modeled after breast milk^* and crafted with care for you and your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition choices for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Organic with A2 Milk^† is easy to digest^‡ and USDA-certified organic. It has A2 beta-casein protein, more like^¶ that found in breast milk, no palm olein oil, and no corn syrup. It’s made with high-quality ingredients and has our unique blend of DHA, lutein, and vitamin E that helps support baby’s brain and eye development.

• USDA-CERTIFIED ORGANIC: Pure Bliss by Similac Organic with A2 Milk^† is easy to digest^‡ and has complete organic nutrition for your baby’s first year
• MODELED AFTER BREAST MILK*: Our Pure Bliss infant formulas are modeled after breast milk,* crafted with care, and made with high-quality ingredients
• NOURISH YOUR WAY: No artificial growth hormones,^§ no palm olein oil, no corn syrup, and non-GMO^||
• SUPPORTS BRAIN & EYE DEVELOPMENT: Has our unique blend of DHA, lutein, and vitamin E, components also found in breast milk, to help support baby’s brain and eye development
• FROM SIMILAC: The #1 infant formula brand fed in hospitals

^* Designed as a complete or partial breast milk substitute.

^† Not for infants or children with galactosemia.

^‡ All beta-casein protein is naturally easy to digest.

^§ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.

^|| Ingredients not genetically engineered.

^¶ As compared to A1 beta-casein protein.